Weighing Google Keyword Competition

Today many bloggers who expect search engines such as Google is the source of traffic to their website, because Google is a source of free traffic. It's just to get it there is a pile of keywords that must be conquered. Now the question is who is your opponent?

Many bloggers who say that they managed to beat Google at the time they won 1. The fact that they are in fact not be Google, but rather a group of people who also want the position for these keywords. So because you are not alone in the universe of this virtual world, then who wants keyword commercial potential was not just you.

So you have to know how good your opponent.

Here I want to share with you a way to assess how heavy competition you will face; but before that we need to know the wrong technique is already circulating among SEO enthusiasts ....

HOW TO KNOW THE COMPETITION KEYWORDS FAULT
Seeing the number of the search results page
Do you ever see offers SEO services that basing the charge on the number of search results displayed by Google? If the results of redemption reaches millions of pages, then the price of the optimization will get millions?

example, the number of search results in Google SERP

It obviously is wrong technique, because a lot is not great. If your keyword is much to discuss but it was only a few of many who mastered SEO, then you did not need to worry.

Seeing the number of pages that use the keyword in the title
This technique he more specific, because only see those specifically use this keyword in the title. The more people who enter keywords into the title, it is considered to be the harder competition. To perform a search that displays only those who use the keyword in the title used index operator.

This case is no different than what happens at the top, which is the number of competitors does not mean it's a great competitor. All of these techniques make it only keyword will be more expensive than it should be and sometimes is the goal.

COMPETITION TO KNOW THE TRUTH
When figuring out the competition for the keywords you want, then you should only Top 5 are concerned about who is on the first page. Anything else you think is just atmosphere. Why is that? Because all you have to beat is the Top 5 this. All who are under the Top 5 do not need to be considered as a rival, because if you fail to get into the top 5, then the hard work it would not be satisfactory.

Onpage observe your rival Page
So now, enter the word you work at Google, after it was not the result of a search for the top 5 results. If you've opened the fifth page of the web, the first observe onpage on the web:
Is the tag title contains keywords and key word there in front?
Is the meta description, also contain keywords?
H1 and h2 Are headings on the page also contains keywords?
Is Alt tag complement each image?
Is the number of links is not more than 100?
Is there a link to the page in the header or sidebar?
If you answered yes to all of the above, then it means your opponent onpage already set up well for that keyword and it means the competition for those keywords will be relatively hard to beat.

Viewing Content Articles
Once you observe the structure onpage now observe also the structure of the article.
Whether the article is long enough in the sense of more than 2000 words?
If it is not long enough, if the article is longer and more detailed than your article?
Is wearing article discussion points tagged h2?
Did he give in bold in the first appearance of keywords?
Are the images put on some media such as pictures and videos?
Does he have some internal links to articles that are relevant to the content of these pages?
What other articles that are relevant to the article you observe in the sense that it only discusses blog just one niche?
If you answered yes to all the above questions, then you can assume increasingly difficult competition for that keyword.

Observing Backlink It Need To Assess Competition
You can use ahrefs.com to observe the backlink profile of your competitors. Try to see if backlinkmore than you? Do backlinknya DoFollow? Is the key word diverse? If yes, then it could competition harder.

But if you see that backlinknya less than you, try to peep 5 backlink example. Even backlink bit, but if everything is relevant backlinks with content, then it is a very powerful backlinks.

If you saw that backlinknya very minimal or even no, then try to see backlinks from homepage, because a page does not have to have to get his authority backlinks. A page can only get the authority of its own homepage or the whole page.

In the Moz is mentioned as a Domain Authority and Page Authority. You can put up mozbar in your browser if you want to see the DA and PA of each page. For those of you who want to use this toolbar, please open the following URL: http://moz.com/tools/seo-toolbar

Domain authority and Page Authority higher does not guarantee us a win in the SERP because it's just kind of a rough approximation only. But surely you must be prepared to perform optimization severe if the value is already in the top 40 for the page (PA).

If you look at all the above factors strong on the page of your competitors, then you should prepare for a very long time optimization. The duration depends on how hard you work to find backlinks. It could be the work of 3 months to 1 year old.

So once you know how to calculate the severity of competition for keywords, then it is time you decide whether or not further optimization. If continued, then make a plan.